picture of Yotel


Combining Japanese capsule accommodation with first-class airline cabins, Yotel provides a flexible and ergonomic hotel experience. For their flagship property in New York, Softroom provided designs right across the site, from the façade to the public areas, to the 669 guestrooms and suites.

Centred on a concept of ‘affordable luxury’, the overall vision of the design was to create technologically sophisticated and vibrant spaces that can be transformed according to their pattern of usage. At the same time, it was paramount that the hotel communicate a sense of fun, warmth and welcome to its guests.

Delivered in partnership with a local team including the Rockwell Group and ILA, the award-winning hotel has received acclaim from the industry and public alike and it boasts a broad array of ‘cabins’. Besides the regular guestrooms, Yotel New York has 19 First Class Cabins and 3 VIP Cabin Suites, many with private terraces, Jacuzzis and rotating beds with unparalleled views of the Manhattan skyline.

The large footprint also allowed for close to 18,000 square feet of transformable, accessible public space, including a lounge and bar, automated check-in with a luggage storing robot, a restaurant, gym, studio space for events and cinema screenings, plus a 4,000 square foot outdoor terrace, the largest of any hotel in New York City.


LEED ‘Gold’ certification, U.S. Green Building Council and GBCI 2012
Hospitality and Workplace Interiors’ Design Week Awards 2012
GBH for Signage Design, Design Week Awards Finalist 2012
Best Mid-Range/Economy Guestroom, Hospitality Design Awards 2012
Best Mid-Range Economy Hotel, Hospitality Design Awards 2012
Best Standard Room, Travel Weekly Magellan Gold Award 2011 
Most Innovative Concept, Worldwide Hospitality Awards 2011
Best Urban Hotel, Gold Key Awards, Finalist 2011
Best Room, Gold Key Awards, Finalist 2011
Lobby/Reception Area, Gold Key Awards, Finalist 2011
DOHYO Best Restaurant & Bar, Travel Weekly Magellan Silver Award 2010

Further reading