picture of Virgin Atlantic Upper Class Suite

Virgin Atlantic Upper Class Suite

Softroom’s designs for the Virgin Atlantic Upper Class cabin set new standards for aviation interiors, creating a twenty-first century travel experience with an air of natural glamour.

We developed the overall design language and identity, worked on the layout and lighting, selected the fabrics and finishes throughout and created the on-board bar.

Our design offers the passenger effortlessly chic and relaxed experience. The interior has an architecturally integrated quality - from intelligent colour and material choices throughout cabin to the controllable lighting system used to invigorate the entire space. A contemporary chandelier helps to define the bar area and further accentuates its glamorous atmosphere.

A key achievement of the design team was for the interior to offer an experience closer to that found in ground-based environments, such as in luxury lounges, hotels, restaurants and bars. It was also been built to a quality standard well beyond the industry’s norm and which raise passenger expectations of air travel for the future.


Design of the Decade, IDSA Gold 2010

Best Industrial Product Design, Design Week Awards 2005
IF Product Design Award, iF Design Awards 2005

Best Industrial Product, DBA Design Effectiveness Awards 2005
Best Transport Lighting, Lighting Design Awards, 2005
Best in Category Furniture, ID Annual Design Awards 2004
Wood Pencil / Environmental Design & Architecture, D&AD Awards 2004
Design for Industry, Transport and the Workplace, D&AD Awards 2004
Yellow Pencil / Product Design / Products for Transport, D&AD Awards 2004
Best of the Best, Red Dot Awards 2004 
High Quality Design, Red Dot Awards 2004 
Gold Award Transport Design, Idea Awards 2004 
Most Life Enhancing Item, Wallpaper Awards 2004 
Transport Product Design, The Design and Art Direction Awards 2004
Industrial Product Design, Design Week Awards 2004
Best Furniture in Leisure Award, FX Awards 2003

Further reading