picture of Virgin Atlantic Clubhouse

Virgin Atlantic Clubhouse

Virgin Atlantic Upper Class isn’t about getting from A to B. It’s about the experience: excellence delivered with flair. We were asked to bring this spirit to life for the airline’s flagship Clubhouse at Heathrow.

We created a lounge that helped define Virgin’s reputation for hospitality, and entertainment. The 2,500 sq m space – designed to a budget of £11 million, and completed in 2006 – includes a library, bar, deli and full-service restaurant, as well as a full range of travel facilities.

It’s practical, and spectacular. Inspired by the city of London and the landscape of the British Isles, we created an open, flowing space punctuated by a series of ‘landmarks’: a space that invites you to explore. The sweeping ceiling creates a feeling of walking under a wide, undulating sky.

With such an open design, balance was key. At the heart of the lounge is a 14m-long cocktail bar and dining area: an ever-busy social hub. Around the perimeter, quieter areas, like the spa and hot tub, offer sanctuary.

A decade after its opening, the Clubhouse continues to attract attention. It was voted ‘Best Airline Lounge 2010’ by the industry, and ‘Best Airport Lounge in the World’ by passengers. In 2013, it was crowned Europe’s leading airline lounge at the World Travel Awards.

The Clubhouse has become one of an iconic brand’s biggest icons.
As Richard Branson put it:

“As we moved into the airline business, we did not forget that focus on comfort and quirkiness. Virgin Atlantic is as famous for its outstanding airport lounges as it is for its Upper Class suites. The one at Heathrow is my favourite.”

— Virgin


Europe’s leading airline lounge, World Travel Awards 2013
Best Airport Lounge, Travel Awards 2011
Best Airport Lounge, Ultra Awards 2010 
Best Airport Lounge, Business Travellers Awards 2009
Best In Show, Design Week Awards 2008
Best Business Class Lounge Award, World Airline Awards 2007
12 Coolest Places to be on Earth, Arena Magazine 2007
Isometrix Lighting and Design, Light Design Awards 2007
Best Hospitality Environment, Design Week Awards 2007
Best of Show, Design Week Awards 2007
Superior Design, Red Dot Award 2007
Outstanding Achievement, D&AD Global Awards 2007
Yellow Pencil / Environmental Design / Leisure & Tourism, D&AD Global Awards 2007
Best Leisure or Entertainment Venue, FX Design Awards 2006
Best Airline Lounge, Skytrax 2006
Best Airline Lounge, British Travel Awards 2006

Further reading