Softroom creates award-winning and highly imaginative architecture that functions beautifully.
The practice has developed a particular specialism for sculptural interiors across a broad range of sectors, including hospitality, commercial and cultural spaces, as well as large-scale retail projects.
Softroom has worked with some of the biggest commercial brands in the world, alongside grand public institutions.
Major clients include the British Museum, V&A Museum, Eurostar and Virgin Atlantic, and awards range from a D&AD Yellow Pencil to the Stephen Lawrence Prize.
Softroom was founded in 1995 by directors Christopher Bagot and Oliver Salway. Our team is talented, dedicated, and deeply collaborative.
We work closely with our clients to create designs that both satisfy their needs, and make a positive impression on everyone who encounters them.
Christopher Bagot is a founding Director of Softroom. He is currently director in charge of projects for clients including Westbury Street Holdings, Wahaca restaurants and Eurostar.
Since the first days of the company, Christopher has run numerous projects in the residential, commercial, public and arts sectors. Among those are the Virgin Atlantic Clubhouse at Heathrow, Westfield London and Stratford City, The Sackler Centre for Arts Education at the Victoria & Albert Museum, Mumbai International Airport, a bridge in Merseyside and an apartment block in Southwark.
Christopher graduated from the Bartlett School of Architecture, University College London in 1994. Prior to founding Softroom, Christopher worked with Rick Mather Architects. Along with fellow director Oliver Salway, Christopher was a member of the finalist team for the Cardiff Opera House in 1994, and has been instrumental in Softroom gaining many awards and accolades in the intervening period.
Christopher has extensive knowledge of the processes of architecture and design across a broad range of sectors. Sustainable design and alternative building technologies are special areas of interest.
Oliver is a founding director of Softroom. He is currently director in charge of projects as far afield as Seoul and Istanbul as well as the UK.
Over the past 20 years with the company, Oliver has overseen many projects in the commercial, public and arts sectors. Among those are galleries at the British Museum and the V&A, lounges and hotels in the USA, Europe and Asia and the Upper Class aircraft interior for Virgin Atlantic.
Oliver trained at the Bartlett School of Architecture, University College London, and graduated in 1994. Prior to founding Softroom, Oliver worked with Ron Arad Associates, notably on projects for the Tel Aviv Opera House and Belgo restaurants, and in magazine publishing with Condé-Nast and UCL. Oliver lectures at universities and conferences around the world. He’s served as a judge for the Design Week awards, and as a university external examiner.
Oliver has experience of complex project structures in the architectural field and in addition has developed specialisms in museum and exhibition design, product and interior design and visualisation.
Harriet joined Softroom in 2011, and has since worked on a variety of the hospitality projects within the studio.
She now manages design teams for clients including Wahaca and WSH, co-ordinating the development and delivery of projects from concept to site completion.
She has great experience liaising with the client and consultant teams to ensure the smooth and consistent delivery and administration of projects.
Prior to joining the studio, Harriet graduated from Manchester University with a BA and MArch in Architecture. She has previous experience working at design-focused architectural practices and as part of the technical drawing and manufacturing team for an artisan metal fabrication company, specialising in bespoke interior fit-outs.
Harriet has a special interest in craftsmanship, with her approach to design rooted as much in the process of making as building.
An Associate since 2012, Hugo joined the studio in 2007, working on the design of Westfield London’s Café Court. In the ten years since, he has contributed to a broad spectrum of projects. He has managed teams for cultural projects to large scale commercial work both within the UK and globally.
In addition to his work as a team leader, Hugo is involved in the management of the studio and is responsible for mentoring Part III students and running the office CPD course.
Prior to working at Softroom, Hugo worked at a design focused residential studio, as well as a large practice where he worked on large scale commercial schemes. Hugo studied Architectural Design at the University of Edinburgh for Part I, and undertook his Part II Diploma and Part III Professional studies at the University of Westminster, including an exchange to RMIT in Melbourne. Hugo qualified as an architect in 2010 and is ARB registered.